Skip to content

Early bird 25% off EI2027 · 26-27 Oct 2027 · The Midland Hotel, Manchester Book now →

EmotionIntell
Technology

Investigating the Efficacy of Behavioural Analysis Techniques in Detecting Synthetically Generated Media: What are the most effective behavioural analysis techniques for reliably detecting artificial intelligence derived from synthetically generated content within Communication, Behavior, and Credibility Analysis?

  • Alumni research project
  • by Mark Slovenz
  • № 54
Research by

Mark Slovenz

This research explores the effectiveness of behavioral analysis techniques in identifying synthetically generated media, such as deepfakes. The production of such media is increasingly facilitated by automated methods, particularly through Generative Artificial Intelligence (GAI), which is a subset of Artificial Intelligence (AI).

The rapid advancement of technology has resulted in the creation of increasingly realistic fake content, raising concerns regarding the integrity of communication, the assessment of credibility, and the erosion of public trust. While traditional detection methods primarily rely on forensic or computational analyses, this study introduces a novel interdisciplinary approach that integrates behavioral analysis, computer science, and digital forensics.

The research investigates various indicators, including movement inconsistencies, emotional inconsistencies, and potential behavioral anomalies in deepfake videos.

By analyzing real, synthetic, and hybrid data, it seeks to pinpoint behavioral and contextual cues that current AI models struggle to replicate accurately. Furthermore, it examines the limitations of existing detection techniques and advocates for a multi-channel approach that considers multiple factors.

Utilizing a predominantly qualitative approach, this work aims to lay the groundwork for identifying AI-generated deception, thereby facilitating future research and advancements in AI analysis and modeling. The expected contributions include a deeper insight into the behavioral anomalies of synthetic content, improved reliability and efficiency of detection methods, and recommendations for creating robust tools to address the adverse effects of deepfake technology.

Talk to us

How can we help?

Ask us anything about our courses, assessments or programmes and the team will get back to you.

We’ll reply by email. See our privacy policy. This site is protected by reCAPTCHA - Google's Privacy Policy and Terms of Service apply.

Not sure where to start?

Talk to our team about the right course for you.

Whether it’s your first course, a team programme or postgraduate study, we’ll help you find the right fit.